Artwork specs are confirmed after the placement is selected
We are not a design agency. You supply finished artwork for your campaign. Once the advertising space is selected, we provide the correct size, format and supplier requirements for that specific placement.
You supply the artwork. We handle the placement.
The artwork process starts after the media space is chosen
Artwork specifications are not universal. Every media owner, screen, display, panel or venue can have different requirements, so the correct specs are confirmed once the placement route has been selected.
Choose the placement route
First, we check suitable local advertising spaces based on your area, dates, media type and campaign goal.
Specs are confirmed
Once the placement is selected, we confirm the correct artwork size, file format, deadlines and supplier requirements.
Your artwork is prepared
You, your designer or your artwork supplier prepares the finished artwork using the placement-specific specifications.
Final files are supplied
You supply the final artwork files by the required deadline, in the correct format for the selected media placement.
Campaign is scheduled
We help manage the booking, scheduling and proof-of-live confirmation where available from the media owner.
Different media spaces need different artwork files
There is no single artwork size that works for every local advertising placement. Specs depend on the chosen media format, media owner, location, size and campaign schedule.
Digital screens
Digital screen artwork depends on the screen size, orientation, display system and whether static or moving creative is accepted.
- Screen dimensions
- Portrait or landscape orientation
- Accepted file types
- Static or motion requirements
Supermarket displays
Supermarket artwork requirements depend on whether the placement is digital, printed, display-based or part of a specific retail media format.
- Display format
- Print or digital requirements
- Approval deadlines
- Retail media owner rules
Petrol station media
Petrol station artwork requirements vary by forecourt format, supplier, display type and the exact media space selected.
- Forecourt format
- Pump or display placement
- Supplier specifications
- Artwork approval timing
Bus shelters
Bus shelter and roadside artwork often needs print-ready files supplied to the correct dimensions, format and deadline.
- Panel dimensions
- Print-ready artwork
- Bleed and safe zones
- Production deadlines
Retail & community spaces
Local venue, retail, leisure, gym and community placements can all have different artwork requirements depending on the selected space.
- Venue-specific sizes
- Poster, screen or display format
- Local approval requirements
- Submission deadlines
General file guidance
Always wait for the confirmed placement specifications before creating final artwork. Early artwork may need resizing or rebuilding.
- Do not guess dimensions
- Keep messages simple
- Use high quality artwork
- Follow the final supplied specs
Common artwork mistakes that can delay a campaign
Most artwork problems happen when final files are prepared before the correct placement specs are confirmed.
The safest route is to choose the media space first, then create or export the final artwork to the exact requirements.
Creating artwork before specs are confirmed
Different placements need different sizes, formats, deadlines and safe areas. Creating final artwork too early can mean it has to be resized or rebuilt.
Using the wrong size
A file that looks correct on screen may not match the exact dimensions required by the media owner, screen, panel or display format.
Low resolution artwork
Blurry images, small logos or low-quality exports can reduce the quality of the final advert, especially on print or large-format placements.
Too much text
Many local media placements are viewed quickly. Overloaded artwork can be difficult to read, especially on roadside, screen or high-footfall placements.
Ignoring bleed and safe zones
Some printed formats need bleed, margins or safe zones. Important text or logos too close to the edge may be cropped or difficult to see.
Supplying the wrong file format
Different suppliers may require different file formats. The final artwork should be exported in the format requested for the selected placement.
For most local advertising spaces, clear branding, one main message and a simple call to action are easier to read than busy artwork with too many details.
Check availability first, then get the correct artwork requirements
Tell us your area, preferred media type, dates and campaign goal. Once a suitable placement is selected, we’ll confirm the exact artwork specifications your designer needs.
You supply the artwork. We handle the placement.